01 — Context
LBT Ribbons required a digital platform to present its thermal transfer ribbon products. The company had no structured catalog or centralized product information available online.
The objective was to create a clear and structured digital presence that could communicate technical specifications effectively.
02 — Problem
Three main issues were identified:
- No centralized product catalog
- Technical information scattered across offline materials
- No structured way to communicate product differences
Potential clients lacked clarity regarding material types and application contexts.
03 — Objective
Design and develop a digital catalog that:
- Structured products by category (wax, wax-resin, resin)
- Clearly presented technical specifications
- Communicated application use cases by industry
The focus was clarity and structured presentation rather than visual complexity.
04 — Information Architecture
Products were organized based on material type and industrial application.
Each product page included:
- Technical specifications
- Recommended industry use
- Performance characteristics
The architecture prioritized scannability and quick comparison.
05 — Key UX Decisions
Clear Product Segmentation
Instead of presenting all products in a flat layout, items were grouped by material composition to simplify comparison.
Technical Clarity
Specification blocks were visually separated to allow faster evaluation by procurement-oriented users.
Minimal Visual Noise
The interface avoided decorative elements to keep attention on product data and application context.
06 — Outcome
- Established the first structured digital catalog for the company
- Centralized technical product information
- Improved clarity for B2B decision-making
The result was a functional product platform focused on structured communication rather than visual embellishment.